Monday, November 9, 2009

Spanx: The Modern Day Corset


After much fashion blog reading this morning, I'm horrifically disgusted with the amount of hype there is recently in women's fashion over spanx. According to NY Magazine after Oprah named spanx one of her favorite things, the market for the shapewear product tripled to $750 MILLION. That's embarassing. Why women feel that shoving their junk into a smaller space is going to solve any body issues beats me.  Sure, whatever get's you into that size two little black dress may be worth your nearly 80 bucks, but the result....an awkward looking, uncomfortable, embarrassment.  Besides,  will the modern day corset be useful when things get steamy with your man and that little black dress comes off?

The developer of the product Sara Blakely coined the term, "No more grid butt!" for her product, encouraging more and more women to purchase the tummy and thigh minimizing product. I suppose spanx can temporarily solve the body results of an always on the go and little time for body care lifestyle, but it's just another example of America's convenient, it-works-for-now consumerism.  The next time I hear a chick in her twenties say she wants to own some spanx, I'm officially moving to Europe after college.  

2 comments:

  1. " Besides, will the modern day corset be useful when things get steamy with your man and that little black dress comes off?"

    Hahaha that's the first thing I thought when spanx started popping up everywhere.

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