Whether it's Topshop, Rordarte or Asian designed brands brought to the US, I completely love the idea. This season China-based brand JNBY is setting up shop in NYC's Soho district before it permanently finds a home in the city. I suppose you could think of pop-up shops as the airstream trailer of restaurants. Still delicious, but more unique because it's produced on a smaller scale. This season JNBY's pop-up shop is holiday inspired with jackets, hoodies, socks, leggings and dresses in loud prints.
Here's a look at what the shop is offering...(I am green with envy as a type this entry)
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